Is Booking.com’s New Feature Face Control?

I still enjoy my experiences on the site, but the user experience has definitely taken a hit

B Kean
4 min readSep 22, 2023

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Courtesy of Room Cloud

I am genius — I mean, a genius. And not just your run-of-the-mill hardware store variety but a “level 3 genius.” This means I have spent a lot of money and time using Booking.com.

It’s fun to go back sometimes and look at my many trips. I can recall the anxiety I felt preparing for investor meetings, the fatigue of jet lag, the expectation of romance, having arrived at a wonderfully romantic villa overlooking Lake Guarda, the island of Ischia, and many other places. Packed in all those trips are honeymoons and celebrations with friends and family, most alive but some now gone. All of it is stored in my own Gmail account. I tend to be somewhat of a hoarder of data, and it is also stored in Booking’s servers. A picture of the virtual me is in varying states of “travel,” and so that is why I am a three-time genius.

Booking has always been there for me, and even when I have had to reach out for help, they have helped. They always seemed on my side, even when I double-booked and forgot to cancel one of the rooms.

An annoying new feature

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B Kean

The past holds the answers to today’s problems. “Be curious, not judgmental,” at least until you have all the facts. Think and stop watching cable news.