I am a self-proclaimed progressive. I have been creating messages for companies and causes my whole life. My professional view is that this "slogan, motto, call to action," is horrific. It is like putting outside a restaurant a sign that says: Eat our Food and then make a Bowel Movement. We all know that will eventually happen but why advertise such a biological inevitability.

Forgive me for shilling my writing but earlier in the week I also essayed on this:

https://medium.com/politically-speaking/president-obama-is-right-snappy-slogans-ruin-progressive-causes-852741e71d35

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