Has Your Company ‘Gone’ Metaverse Yet?

Creating a presence today puts you at the head of the class and is just the right thing to do

There was a time when the Xerox copying machine was a “technology” that not all companies needed — or understood. Something similar occurred with computers. I recall internet connections were reserved only for the “toppest of the top” management and company founders. It wasn’t until I became a Chief Marketing Officer that I became one of the connected ones.

Thanks to the internet, emails became a must-have for company employees, while company sites were one of those things that many organizations endlessly discussed: Was it needed? How will a site “help us?” We are a B2B company, so why do we need a site? Sites eventually became the first step many new companies would take by the mid-2000s.

It is 2023, and we are in the “era of the metaverse.” But are we? And if we are, what does that mean? Are companies creating their metaverse plans the way they did their “online push” back in the early 2000s?

The FOMO year

We all recall the year of the “great metaverse leap.” It was 2022, and thanks to Mark Zuckerberg’s slightly naive and certainly over-enthusiastic tour into the future, way too many people, journalists…